01 · GROW
Enquiries you never got back to
The WhatsApp at 9pm on Saturday. The quote that took four days.
WOULD BUILD · NOT YET MEASURED
AYUSH MUTHA · MUMBAI · AI AUDITS AND BUILDS, MEASURED
Two weeks. Every leak found and costed. ₹10,000, credited against the build.
Manufacturers · distributors · clinics · agencies · brokers · professional practices
STATION 00 · THE GATE
Two weeks inside how your firm actually runs. Not a questionnaire — I follow the work through, including the parts that live in WhatsApp and in someone's head.
THREE WAYS OUT
01 · GROW
The WhatsApp at 9pm on Saturday. The quote that took four days.
WOULD BUILD · NOT YET MEASURED
02 · DEEPEN
The reorder that was due last month. The renewal nobody chased.
WOULD BUILD · NOT YET MEASURED
03 · CUT
People on your payroll keying what a document says into software.
RUNNING TODAY · ONE MEASURED BUILD
THE OFFER
Fixed fee, agreed before it starts, and credited in full against anything you then ask me to build.
Not a questionnaire. I follow the work through as it really moves, including the parts that live in WhatsApp and in someone's head.
Hours against what an hour costs you. Enquiries that arrived against enquiries that got answered. A finding without a number is an opinion.
Grow, deepen, cut — sorted and ranked by what each is costing you a year. Most owners are surprised by the order.
Cost to fix, expected saving, and the payback — per line, so you can buy one, buy three, or buy none.
You end up with a written, priced map of where your money goes. Hand it to your own developer and never speak to me again if you like — it is yours.
FIT
BEFORE YOU CALL
The pilot has a fixed fee, quoted before it starts, and it is refundable if the measurement misses the threshold you set. If you then want the system built, that is a one-time fee quoted from what the pilot found — a real number against a real volume, not an estimate. After that there is nothing monthly from me. The only ongoing cost is the AI provider's own charge on your own key, which on the last build was about 20 paise a document.
You pay nothing for the pilot and you keep the report. That is the whole point of doing it this way. You will have a measured accuracy figure for your document type, which is useful to you whether or not you ever build anything — not least the next time somebody tries to sell you the same thing without one.
No. It produces the sheet or the file your existing software already takes in. Your team keeps working where they work; what disappears is the typing in between. If your software imports a particular layout, that layout is what comes out.
On your machine, or inside your own cloud account. Not on mine. You hold the AI provider key, so that relationship is directly between you and them, on a paid tier with no training on your data and no retention — never a free consumer tier. I sign an NDA before the pilot as standard. For the pilot itself, send redacted copies if you prefer; the measurement works the same.
Ayush Mutha, Mumbai. One engineer, no account manager and no sales team — the person who answers the phone is the person who writes the code and runs the measurement. Ex-investment-banking analyst, which is mostly relevant in that I have spent a lot of time checking other people's numbers by hand. I take on a small number of builds at a time, deliberately.